Mastering the Zero Moment of Truth
I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski. As a result of reading this book, I have created training materials, online workshops, and planning materials exclusively for car dealers on this topic.
If you never heard about ZMOT, read the free book, and then decide if you want to be part of this exciting automotive study. Go to www.zeromomentoftruth.com today for your copy.
START READING the blog posts listed below and make sure you read the latest posts each week.
Brian Pasch, CEO
PCG Digital Marketing
Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?
Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.
The webinar will…Continue
Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.
Join PCG Digital Marketing's Christine…Continue