Automotive ZMOT
Mastering the Zero Moment of Truth
About Automotive ZMOT Study
I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski. As a result of reading this book, I have created training materials, online workshops, and planning materials exclusively for car dealers on this topic.
If you never heard about ZMOT, read the free book, and then decide if you want to be part of this exciting automotive study. Go to www.zeromomentoftruth.com today for your copy.
Study Session #1 is Now Completed
On December 12, 2011 we completed the last of the six webinar sessions to better understand how to plan and leverage your dealership for the Automotive Zero Moment of Truth.
Study Session #2 starts March 2012
In 2012, we will startup the second study session. If you would like to be invited to join the second educational session, simply apply for the membership in this community.
If you have permission to complete an advertising and marketing budgeting spreadsheet for ZMOT analysis, you can join. If you do not have access to the monthly marketing data and can share that with our ZMOT planning team, there is no sense in joining.
The Automotive Zero Moment of Truth study will take member dealers through an educational process that will guide their marketing and budgeting decisions based on the concepts shared by Jim Lecinski and the research of Google on online consumer shopping behavior.
Budgets will NOT be shared with study members unless permission is granted. If budgets are discussed, they will not disclose the member dealership name. Privacy is key, but actual data will power the members of this study to new heights of success.
PCG will provide each member a set of proprietary budgeting models based on current consumer shopping models. We have developed a series of tools that will guide dealers on restructuring their current advertising budgets. If you want to have a powerful audit of your current spending, this is the study for you!
Dealers who are accepted to the program will be notified by email or by phone. We reserve the right to accept/deny participation in this study based on competitive conflicts with current PCG clients or existing members of this study group.
START READING the blog posts listed below and make sure you read the latest posts each week.
Brian
Brian Pasch, CEO
PCG Digital Marketing
Members
Blog Posts
Who Do You Call If Your Internet/BDC Department Needs Help? FMOT Solutions.
Posted by Brian Pasch on February 21, 2012 at 5:08pm 0 Comments 1 Like
I'm so pleased to have Marc McGurren on the PCG Consulting team. Marc is a great teacher and leader and I'm learning more each week about the opportunities and profit leaks in dealership Internet departments.
Over the past few months I have been asking dealer principals and GM's to rate their Internet/BDC…
Continue Breaking The Chains To Social Media Engagement
Posted by Brian Pasch on February 20, 2012 at 9:30pm 2 Comments 0 Likes
Is your dealership blocking access to Facebook, Twitter, LinkedIn, and other social media sites? If this is the case, are you frustrated with your Dealer Principal's decision to block access?
I recently came across a situation where a dealership group was divided on…
Continue Automotive ZMOT Infographic
Posted by Brian Pasch on January 26, 2012 at 7:00am 0 Comments 1 Like
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus Investments Drive ZMOT Activity
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT). Stimulus…
Continue Forget New Year's Resolutions - Setup Your Google Analytics Goals for 2012
Posted by Brian Pasch on January 20, 2012 at 8:30am 0 Comments 0 Likes
For many dealers, Google Analytics is not yet one of the standard tools they review each month to provide business intelligence and accountability for their digital marketing strategy.
I encourage dealers and marketing managers to learn more about Google Analytics in 2012. There are…
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About PCG Digital Marketing
PCG Digital Marketing, a website design,
internet marketing & Automotive SEO company in
New Jersey, has clients in all industries. From
dentists, doctors and lawyers to car dealers,
PCG specializes in web design in WordPress
and optimizing websites for search.
Being a Automotive SEO company, we focus on our
client's needs in earning more business from
their target market.
Learn more about PCG Digital
Marketing at http://www.PCGdigitalMarketing.com
© 2012 Created by Brian Pasch.
