About Automotive ZMOT Study

I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.  As a result of reading this book, I have created training materials, online workshops, and planning materials exclusively for car dealers on this topic.

If you never heard about ZMOT, read the free book, and then decide if you want to be part of this exciting automotive study.  Go to www.zeromomentoftruth.com today for your copy.

Study Session #1 is Now Completed 

On December 12, 2011 we completed the last of the six webinar sessions to better understand how to plan and leverage your dealership for the Automotive Zero Moment of Truth.

Study Session #2 starts  May 8, 2012

In 2012, we will startup the second study session.  If you would like to be invited to join the second educational session, simply apply for the membership in this community. The dates for the webinars are as follows:

• May 8th
• May 24th
• June 5th

If you have permission to complete an advertising and marketing budgeting spreadsheet for ZMOT analysis, you can join.  If you do not have access to the monthly marketing data and can share that with our ZMOT planning team, there is no sense in joining.

The  Automotive Zero Moment of Truth study will take member dealers through an educational process that will guide their marketing and budgeting decisions based on the concepts shared by Jim Lecinski and the research of Google on online consumer shopping behavior.

Budgets will NOT be shared with study members unless permission is granted.  If budgets are discussed, they will not disclose the member dealership name.  Privacy is key, but actual data will power the members of this study to new heights of success.

PCG will provide each member a set of proprietary budgeting models based on current consumer shopping models.  We have developed a series of tools that will guide dealers on restructuring their current advertising budgets.  If you want to have a powerful audit of your current spending, this is the study for you!

Dealers who are accepted to the program will be notified by email or by phone.  We reserve the right to accept/deny participation in this study based on competitive conflicts with current PCG clients or existing members of this study group.

START READING the blog posts listed below and make sure you read the latest posts each week.

Brian

Brian Pasch, CEO

PCG Digital Marketing

Brian Pasch